Let me tell you a little story, a story that illustrates the importance of SEO (search engine optimization). I once wrote a blog post about panties (weird, I know, but keep reading). I carefully planned my search engine keywords (SEO) and hit the publish button. I can’t say that the blog was a masterpiece, but I thought it was good. What I never would have guessed is that it would be viewed 13,000 times in just 4 months.
This blog post, we’ll call it the “panty blog”, is currently the number one traffic referrer on that website, by A LOT. As in, the majority of my daily traffic is from a single blog post, published four months ago. By carefully planning my keywords, keeping in mind the importance of SEO, my site is on the first page of Google search engine results for those keywords.
I’ve had success with a few other blogs, evergreen posts that continue to bring people to my site (not this site), but nothing of this magnitude. The panty blog post is an excellent example of the importance of SEO for websites, more specifically business sites, especially in terms of content marketing.
I have two other SEO blog posts that continue to generate passive income, and you’d better believe I’ve optimized my ads on those heavy-hitters. Three blog posts, all written in the past, contribute to my monthly income with no effort, whatsoever, from me, apart from writing the initial blogs and promoting them at the outset. Crazy, isn’t it? SEO, my friends, SEO.
Business owners, I’m talking to you right now. If you’re hiring someone other than myself to write for your blog, make sure that writer knows how to rock SEO. SEO is king when it comes to organic marketing, so that your site doesn’t get lost among the masses.
You want to make sure that you’re publishing blogs that offer value to your customer base and are about topics that are a.) related to your product/service and b.) interesting to your consumer. Let me back up and clarify that it is good for small businesses to include blogs that provide a broader picture of your company for your readers, personalizing the people behind the business, but you still want the bulk of your blogs to be focused on topics pertaining to your products or services.
Back to the panty blog. Since November, I’ve been able to donate over $10,000 to two organizations, and am currently sitting on another $16,000 I’ve yet to donate. All because I optimized keywords, my friends.
Contact me when you’re ready to up your content marketing game and start seeing results.